If you are a new blogger, freelancer, or entrepreneur, it may be a challenging route to take when starting out online. You are up against many competitors, and the challenge only mounts up every day with the internet getting complex. The online environment today is vastly different as to how it was in the decades’ past, and if you want to be relevant, you have to keep up with the times.

Crushing SEO 101Before, it was way easier to put up and manage a website online, given that there weren’t many people publishing their work on the internet. In time, though, the setting is very different, with more stringent regulations that people have to follow. Blackhat SEO techniques are now frowned upon, and search engines are always improving their systems to get rid of the fakes online.

If you are doing your business in New York, you know that competition is incredibly fierce. You are fighting up against excellent businesspeople like you who want to make their brand shine online. And people in this city have a high purchasing power meaning; they are more than willing to pay for excellent service. Therefore, choosing between two companies, even if your prices are costlier than the rest of the competition, if you can over-deliver what was promised then you have a sure market right there. There seems to be no room for mediocrity when wanting to establish your business in New York, and this is good news for those who want to be the best with what they do.

If you ask a top-reviewed SEO company in New York for advice on how your business can thrive online, the answer is always the same: it takes time. If a company promises incredible results overnight, then you have every reason to doubt this promise. It is because it is impossible to get to the top of rankings within one day, one week, or even one month. You need to work hard to improve your ratings, also if that means doubling the effort with content creation and managing your social media pages.

If you are a total newbie in the online business and marketing world, here are some tips to help you improve your Search Engine Optimization (SEO) ratings. Remember, there is no room for black-hat SEO techniques these days, so even if white-hat SEO tactics take time, be patient as you will eventually reap the rewards of your efforts.

Here is a brief SEO 101 for beginners:

Gathering more audience with optimization1. Publishing an SEO-optimized site

It may sound simple, but you need to invest in a high-quality website that can be SEO-optimized, tweaked to fit the needs of the online marketing world. You cannot get this quality from purchasing a free or basic website with limited features. If you want to thrive online, you need to be ready to invest in your site. It can get costly at the start, but when you become successful, it can be worth it in the long term.

There is no one website-building platform that you must go with. In fact, the choice depends on your business’ needs. For example, if you are into text articles, you can go with Blogger or WordPress. If you are into photos, you can go with Tumblr or Squarespace. The choice is ultimately up to you, so go with what you think is best for your enterprise.

What is important is for you to go with the service that fits your needs and budget. Do not get too far ahead by signing up for a hosting company that is way beyond your budget. But building your website does not stop with merely publishing it. You need to put in the tools to make it SEO-friendly, for example, by putting in the right meta tags, slugs, keywords, and tags. If unsure as to how to do this, you can consider hiring an SEO professional to check and improve your site. If you don’t have the budget for it, you can hire him/her for this one project as you are setting up your site. Then, you can continue managing the site once you’ve learned the ropes of SEO.

2. Publishing a mobile-optimized site

Most online users these days use their smartphones to browse the internet. Therefore, if you only have a desktop site, you are shooing away a large chunk of your potential clients. It used to be optional to publish a mobile site. These days, though, it is compulsory for every business to have a mobile version of their website.

Make sure that your site’s desktop and mobile versions are fast-loading, with a template and lettering that are easy to read. It is easy for people to click “Exit” once they get confused with your site, so you want people to keep on browsing your website. There is no looking back once people click “Exit,” so you want to keep people hooked to your site’s content and design.

Publishing an SEO-optimized and mobile-optimized site might sound simple, but these can make a huge difference in improving your brand’s visibility online. You must be willing to invest enough time, energy, and resources to kick-start your brand on the internet.