The video-sharing platform YouTube first took the world by storm in the early 2000s, ultimately transforming the online landscape. Before the birth of YouTube, texts dominated the way we learn things and shared information. With the increasingly visual generation, and more people leaning towards photos and videos over texts, it is no wonder why YouTube became an overnight sensation.
The first YouTubers were lucky to hit the market early before everyone else did. Most of these early YouTube publishers are now incredibly popular online, amassing millions of followers from all over the world. If you look at these YouTubers’ first videos, you will get surprised with the massive improvement in what they offer. From self-taken videos that are of low quality, their productions are now complete with amazing layouts, backgrounds, and edits. Many YouTube stars are now millionaires of their own, thanks to their channels.
But in time, the marketing formula that worked before does not hold its magic any longer. From paid views, paid likes, to affiliate marketing, YouTube stars once earned significant sums from these tools alone. These days, however, affiliate marketing is going passé, so as paid views and paid likes (which are now considered illegal—if you get caught). So, YouTubers now have to improvise and find ways to monetize their channels, given this new online marketing landscape. Or they can just consult the most trusted Rochester SEO agency for the freshest ways to get ahead online.
If you have a YouTube channel and have been noticing a decline in audience approval, how do you get back up from this roadblock? How do you stay relevant despite the many challenges that you face? And how do you keep yourself apart from the rest of the competition?
Here are some tips to help you market your brand on YouTube this year 2018:
1. Assess your visual appeal
These days, audiences online have very high expectations of photo and video productions. That is why the need to produce high-quality videos cannot be underestimated. If you have been noticing a decline in audience appeal, it is time to look at the videos that you publish. Make sure that your videos have excellent audio, appealing shots, and creative edits. You cannot merely shoot and publish these days. You don’t want to waste time and energy into publishing videos that no one will watch.
2. Advertise yourself in your videos
No, you don’t have to mention your brand’s name all the time because that’s annoying to everyone. One non-tacky and straightforward way to advertise yourself on your videos is to put your logo on all your publishing. Not only is it a free way to market yourself, but you also get to protect your copyright for the video. It is crucial for you to think of a logo that makes an impact on your target audience. There is no use in utilizing generic logos that can quickly be siphoned off the internet. You have to be original and to think through your logo, so your current and potential customers can remember you. And at the end of every video, do not forget to publish your website and on what social media channels your audience can reach you. Your website and social media pages are your business cards online, so make use of them wisely.
YouTube is still a popular video-sharing platform all over the world, and it is still an excellent way to market your brand online. Make the most of this platform, and do not waste your time and resources in publishing low-quality videos that no one wants to watch.