In 1990 at the age of 21, Christian Francis Roth was heralded by the fashion industry as 7th Avenue’s latest prodigy. His clothes featured whimsical pop art references evident in the now classic “Rothola” crayon dress and trompe l’oeil “Breakfast Suit”. Roth’s original designs won him the coveted CFDA “Perry Ellis Award for New Fashion Talent” and placed many of his designs on exhibition at the Metropolitan Museum of Art’s Costume Institute. Christian’s new contemporary brand “Francis”, launched in 2009, follows in the lighthearted footsteps of his earlier work. Rich in playful detailing, fresh color and offbeat charm, it’s a collection that communicates a fun and feminine image. Custom designed prints, limited edition artist collaborations, and special fabric treatments are some of the things that give Francis its unique signature.

Every Francis collection tells a story. Taking its inspiration from the 1970s gang flick “The Warriors”, Spring 2009 celebrated New York City’s diverse cliques, resulting in wonderfully original graffiti print dresses, custom patchwork schoolgirl blazers and twisted rugby shirts. Fall 2010’s celestial “Heavenly Creatures” collection gives birth to colorful galaxy print tops and graphic ribbon trimmed dresses inspired by the Rings of Saturn.